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Before you read this you will want to read…
Part 1Â : Using KeyWord Tools to target Your SEO
Part 2 :Â The SEO Experiment Continues - Quest for the Golden Search Ranking
Part 3: Using Keywords as part of your URLÂ

A couple of weeks ago we SEO optimized our Job Hunters websites for the key words Job Search which we had found to be extremely popular after checking them with the overture keyword tool.

When we started it is important to realize that we did not rank for these words at all, in any fashion. However after fine tuning the title, the content and setting up as many anchor links with those keywords as we can get away with results are beginning to bear fruit.

Now we are still not showing up for just job search however we are starting to rank quite well for various derivatives of this. e.g

job search aussie we are now on page 1
job search australia we’re page 3 at the top, a powerful term this one!
job search new zealand page 6 about halfway down, another powerful term.
jobsearch australia we are now page 1
jobsearch nz we are on page 1

So you can see that this is not Rocket Science, just common sense and doing careful research to check that the words that you are optimizing for are actually popular words. To often website owners think they know what the keywords for their site are and spend their money and time trying to generate traffic for those words - when they’re not actually popular at all!

For now I am going to keep riding this wave, because its heading in the right direction - lets see how far it can take us.

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Today on the Jobhunters websites we are going to look at making the search page a little more “Search Engine Friendly” - if you missed the idea behind our SEO experiment go here first Using KeyWord Tools to target Your SEO

Currently the URL is called canddisplay.php … seemed like a good idea at the time and I know that it is short for candidate display. However do you think anyone is ever going to do a Google search for anything even resembling that?

For our Jobhunters sites we are trying to boost their search engine rankings for the Keywords Job Search and one way of helping this is by making the URL’s the same as the keywords that you are trying to rank for. So in our case we simply rename our file canddisplay.php to jobsearch.php and hopefully over time we will see improved rankings as a result of this.

Already Google has indexed our sites with the new keywords, titles etc, however they are still not even showing up for the search term. We will however be keeping a close eye on this over the next couple of weeks and will of course be reporting on the rankings as they change.

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It is been approximately a week since our optimization was carried out on our Australian Job Search website. You can catch up with the previous article first to see how we got to today’s status if you like

Using KeyWord Tools to target Your SEO

Now we are still not appearing anywhere in the search results for the Words “Job Search” however we are now appearing for the words “Job Search Aussie” (34) and “Job Search Australia” (94)

I was thinking recently that it would be great if there was a place where like minded SEO wannabes could get together and try different links on their sites. For example if you placed a link to my Job Search site exactly how I wanted it on your Page Ranked 4 page I would be happy to reciprocate on one of my sites.

If this is something you are interested please drop me a comment and maybe we can set something going. Meantime we will continue to monitor the performance of our keywords, and will try to link out to them from wherever it is possible.

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When you are optimizing your site for keywords, how do you know which keywords to use? Well this is where the overture keyword tool comes into play.

For this example we are going to use our Australian Jobhunters site as a Guinea Pig, it is starting to show up reasonably well on Google, however there are no real “Killer” key word sites that are bring punters in.

The overture keyword tool shows you a list of phrases related to a word that you have typed in and how popular each keyword was over the last month. In this case we have typed in Jobs and we can see that in February this is the count.

If our site can become high up in the list for these key words we are going to be doing pretty well, however we are competing against some big punters which you can see when this Google search is done!

The keywords in our Job Hunters website are not really optimized for Job Search so with a bit of luck we will be able to improve our current ranking. We can track our ranking by using the fantastic tool provided by DigitalPoint, that tracks your rankings of keywords over time. You will see we are not even ranked for the words Job Search!

Now that we know what we are trying to target and we can track our results we need to set up incorporating these key words in our site, also if we can get any links to this site we want to make the anchor text “Job Search” as this will help. By adding these links via our other sites we can achieve this on a small scale.

The alterations have been made to our static pages, and the content uploaded, now we await a visit from Google’s Spiders, and over the weeks to come we will be checking the results on a regular basis.

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You may want to read Part I of this series which is the overview of Marketing a website in the UK - Click to ViewÂ

Every link that you can get on a reputable site will boost your overall search engine rankings. It is also another possible signpost out there in the vast world wide web pointing towards your site. These are the sites that we have submitted to while building our empire in the UK

http://dmoz.org/Â which is a directory of many websites throughout the world.
www.gumtree.com Gumtree allows you to place a business service advert free for 7 days. It then drops off and you have to resubmit it.
http://www.freeukstuff.com/links-review.html This is a site where as long as you are offering something for free and don’t mind posting a reciprocal link they will list your site.

What I do in regards to sites like this as I don’t want to litter my front page with links is to place a link on a links page or on the Blog that is associated with the site.

German Web Directory This site lets you either place a reciprocal link or alternatively you can pay a small fee to be listed in their directory.

This is just beginning you need to do this on a daily or weekly basis, continually adding links will gradually increase the traffic and ranking of your sites.

In the next article we will look back at how these links have helped us increase traffice to the sites.

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This series of posts explores the non cost marketing opportunities that exist in the UK - it appears to be quite difficult to break into the UK web market so this will be approached as a mini project to try and document the process. This way it will be easier for others to simply follow or adapt the process to suit their requirements.

The sites we will be working with are www.eurojobhunters.co.uk and www.curryfocus.co.uk . The jobhunters site has been around for approximately 4 months and has a Google page rank of 3/10, the Curry Focus website has only been running for a month however should cater to a much wider audience.

Both sites have blogs attached to them, however the EuroJobhunters Blog is untouched to date, the home page currently provides links through to the traffic busy NZ Jobhunters Blog. The CurryFocus Blog is used for the recipe reviews with appropriate links.

In the next article we will list all the sites, directories etc that we can submit the websites to and we will track the referrals from these links in the weeks to come. We will also post weekly traffic updates on the sites, and compare them with earlier results.

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