Its big news at the moment that Paris Hilton is being sent to jail for 45 days and by writing an article with her in the title the search engines would expect a decent amount of related information in the content of the article if it is going to rank well for those terms.
I was listening to a great podcast from Ten Minute Lessons titled What is the MOST important component of Search Engine Optimization – and it really brought home the fact that without great and targeted content it does not matter how much time you spend optimizing title tags and using keywords.
Search engines like Google are so smart that even if you use words like Paris Hilton and Prison in the title if you do not have an article about them specifically you are probably not going to rank that well for the term.
This is really an experiment within an experiment to see if by mentioning Paris Hilton within the text of the article Google gives us some love. I am sure that you as a reader of this blog will be interested in the results which I will of course write about in coming weeks.
Now Paris may not be the smartest celebrity chick out there but she is certainly one of the cutest – if I was the judge I think I may have turned a blind eye and simply let her get away with it as she is probably a lot more fun out of jail than in it.
Hilton tells it to the judge…
“I’m very sorry and from now on I’m going to pay complete attention to everything. I’m sorry and I did not do it on purpose at all,”