Using KeyWord Tools to target Your SEO

When you are optimizing your site for keywords, how do you know which keywords to use? Well this is where the overture keyword tool comes into play.

For this example we are going to use our Australian Jobhunters site as a Guinea Pig, it is starting to show up reasonably well on Google, however there are no real “Killer” key word sites that are bring punters in.

The overture keyword tool shows you a list of phrases related to a word that you have typed in and how popular each keyword was over the last month. In this case we have typed in Jobs and we can see that in February this is the count.

If our site can become high up in the list for these key words we are going to be doing pretty well, however we are competing against some big punters which you can see when this Google search is done!

The keywords in our Job Hunters website are not really optimized for Job Search so with a bit of luck we will be able to improve our current ranking. We can track our ranking by using the fantastic tool provided by DigitalPoint, that tracks your rankings of keywords over time. You will see we are not even ranked for the words Job Search!

Now that we know what we are trying to target and we can track our results we need to set up incorporating these key words in our site, also if we can get any links to this site we want to make the anchor text “Job Search” as this will help. By adding these links via our other sites we can achieve this on a small scale.

The alterations have been made to our static pages, and the content uploaded, now we await a visit from Google’s Spiders, and over the weeks to come we will be checking the results on a regular basis.